Jonas Bevacqua, age 34, was found dead in Los Angeles earlier today. He is best known for co-founding LRG (Lifted Research Group) a popular hip hop clothing line.There has been no known cause of death just yet, however sources are saying he may have passed away in his sleep.
LRG’s ties with the hip hop community are strong, with many prominent names shown modeling their fashion in a series of ads. Alchemist, Smif-N-Wesun, Drake and legends such as Pete Rock, DJ Jazzy Jeff and De La Soul have sported LRG wears in advertisements over the years. The brand also had close ties with star athletes such as Memphis Grizzlies standout player Rudy Gay and New Orleans Saints running back Reggie Bush. New Young Jeezy signee Freddie Gibbs also joined the fray, modeling some LRG gear for the company’s 2011 summer campaign. - D.L. Chandler of MTV
Überchic's hearts goes out to both him and his family.
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