Über Talk: The History of Fashion [press] Week

During World War II, fashion insiders were unable to travel to Paris to preview French collections. This proved to be the catalyst behind the launch of the world's first fashion week. Originally called "Press Week," this stylish affair took place in 1943 in New York City. Organizer Eleanor Lamber hoped to detract attention from the French and to thrust American fashion into the spotlight, and she did. Press Week was a huge success, and magazines began featuring a variety of U.S. designers.

There are four major fashion weeks that take place in the same order every year: New York, London, Milan, and Paris. Dubbed the "Big Four," this collective group holds two events a year – Fall/Winter in February and Spring/Summer in September. These shows provide a sneak peek at new collections and upcoming trends.

In 1994, Mercedes-Benz Fashion Week moved to Bryant Park after many years of being held in crowded lofts, clubs, and restaurants. IMG, a lifestyle and sports marketing and management firm, has produced the event since 2001.

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